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Accell Sets ‘Milestone’ with D-A-CH Order Days in Mainz

Sales & Trends

Accell Sets ‘Milestone’ with D-A-CH Order Days in Mainz
This Haibike Flyon draw lots of attention of the 3,000 dealers that visited the Accell D-A-CH order days. – Photo Bike Europe

MAINZ, Germany – Accell Group’s subsidiary for Germany, Austria and Switzerland can look back on a successful dealer event that ended last Monday. Accell D-A-CH order days welcomed some 3,000 visitors at its show in Mainz, Germany which, according to MD Dominik Thiele, marked a milestone.

At the Accell D-A-CH order days, that started last Friday and ended Monday 29 July, the company presented the Haibike, Ghost, Winora, Koga, Lapierre and Babboe 2020 collections as well as the XLC and E. Wiener Bike Parts programs to its dealers and trade partners in Germany, Austria, Switzerland, Italy and the Eastern European countries. The Accell Show included a support program with MTB trial shows, Accell Tech Training sessions, testing opportunities, Meet & Great with brand ambassadors and exhibitions of more than 50 partner brands.

No Eurobike 2019 participation

It was the first time that such a large-scale dealer event has been organized by Accell Group. Unlike other leading companies in the bicycle industry like Trek, Specialized, Giant and Pon Bike Group, Accell has long been committed to introducing its new collections at Eurobike. The premiere of Accell D-A-Ch order days is changing that as Accell will not be present in Friedrichshafen this year. It means that Eurobike loses one of its largest exhibitors; at least in 2019.

Positive mood

Accell D-A-CH presented its MY 2020 collections in a venue of 5,000 m². In particular last Sunday it has been crowded as over 1,100 dealers were welcomed. They showed a positive mood, said Joost van Schaik Sales, Director Accell D-A-CH. “The upbeat feedback from the dealers inspired the entire team. The same goes for the growing cohesion between our specialist trading partners and the Accell brands which makes me very proud.”

Looking at the MY 2020 models introduced at Accell D-A-CH order days; one stood out in particular: the Haibike Flyon; the brand’s top-end e-MTB.

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