News Article

Bosch eBike Systems and Magura Join Forces for Servicing e-Bikes

Sales & Trends

Bosch eBike Systems and Magura Join Forces for Servicing e-Bikes
Magura Bosch Parts & Services GmbH & Co. KG is the name of the newly founded service and parts company. – Photo Bosch

REUTLINGEN, Germany – Bosch eBike Systems and Magura announce a closer cooperation in service and replacement parts distribution. Bosch eBike Systems is taking a 50 percent stake in Magura Bike Parts, a subsidiary of Magura. The new joint venture will operate under the name Magura Bosch Parts & Services GmbH & Co. KG.

“Providing specialist bicycle retailers with an excellent service is an important part of the Bosch eBike Systems business model. In recent years we already had an important partner in Magura Bike Parts. The joint venture is the next step in strategically strengthening and expanding our services to the main e-bike markets in Europe in the long term,” explains Armin Harttig, Head of Sales and Service at Bosch eBike Systems.

‘Continuation of cooperation’

Fabian Auch, a partner in Magura, adds “The joint venture is the logical continuation of many years of cooperation with Bosch eBike Systems. In this way we can make even better use of synergies for the bicycle and e-bike growth markets, in order to not only meet current and future market demands, but to push ahead with innovations and further expand and develop our current service business in the long term.”

Dealer and replacement parts service

The business of Magura Bosch Parts & Services GmbH & Co. KG will continue to provide dealer assistance as well as the distribution of replacement parts for Magura products, components of Bosch eBike Systems and third-party products in the bicycle and motorcycle industry. The headquarters of the joint venture, which currently has some 90 employees, is in Bad Urach, Germany.

The merger is subject to the approval of the relevant antitrust authorities. Both parties have agreed not to disclose financial details.

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