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Eurobike Features Special Cargo Bike Area with 32 Specialist Suppliers

Sales & Trends

Eurobike Features Special Cargo Bike Area with 32 Specialist Suppliers
Last year some 40,000 e-cargo bikes were sold in Germany. They range in (retail) prices from 4 to 8,000 euro. – Photo Eurobike

FRIEDRICHSHAFEN, Germany – Sales figures for cargo bikes are soaring. And in particular for models where an electric motor is propelling the bike, rider as well as load. At the upcoming 4 – 7 September Eurobike trade show almost all relevant companies will be presenting their newest MY 2020 payload solutions. The Eurobike Academy program also reflects the trend theme.

“In 2012, when we were one of the first manufacturers to have an e-cargo bike in our model range, there was still no apparent growth market. Since then a lot has happened. As we offer now cargo bikes for every application, we are recording a high rise in our sales for this segment every year,” says Jörg Lange, Head of Communication at the German premium e-bike producer Riese und Müller.

40,000 e-cargo bikes sold in Germany

Riese und Müller, the bike maker from just south of Darmstadt is by no means a one-off in the German market. In 2018, the German Cycle Industry Association (ZIV) included cargo bikes as a separate category in its market figures for the first time and instantly recorded a market share of 4 percent for this segment within the e-bike market. This corresponds to sales of some 40,000 e-cargo bikes in Germany, which typically range in price from 4,000 to 8,000 euros. “According to our observations, cargo bikes, particularly those with an electric drive, are one of the fastest growing product categories in the German bike market,” reports ZIV spokesman David Eisenberger.

We are recording a high rise in our sales for this segment every year

Steep growth curve

That the cargo segment shows a steep growth curve is evidenced at Eurobike. As the leading international fair for the bike market; for most of the bike producers, among the more than 1,400 exhibitors, the cargo bike in its many very different forms has been an obvious part of the model range for some time now. And then there are the specialists in the cargo segment as well, who are not only pioneers of this new movement but, with their innovations and individual solutions, are frequently important trendsetters, too.

Special cargo area

A large number of the special cargo bike suppliers at Eurobike are at the special cargo area which is located in Hall A1 of this year’s Eurobike. With 32 exhibitors their number is significantly up on the previous year when 24 exhibitors were at this special area. This is where visitors will find some of the prominent pioneers from the Netherlands and Denmark. These countries are the forerunners in the cargo segment with names like Urban Arrow and Winther Bikes, but also newcomers to the market like the start-up A-N.T., which was founded under the umbrella of the ZEG dealers cooperative and mainly targets municipal and commercial users with its products.

Providing answers to parking problems

Next to the heavy-duty cargo bikes for professional use and family carriers with up to three child seats, the trend in the cargo segment is also towards the more compact representatives of their kind, which, with their comparatively short wheelbase, provide an answer to parking problems in the urban environment. One example is the new model Cargo N3.8 ZR from compact bike specialist i:SY, which exhibits all the design features of a Long John (i.e. with the loading space in front of the rider) with a length of just under two metres. And on the subject of folding: included in the exhibition package of the Frankfurt-based start-up Convercycle is a cargo bike that can actually be folded together to produce a bike with normal dimensions.

‘International and prominent stage’

“The roots of Eurobike in the early nineties lie in what was then the young MTB segment, which at the first Eurobike events openly expressed its unbridled desire for innovation and frequently some unconventional solutions as well. In many aspects, the cargo segment is reminiscent of the atmosphere of change at that time. Here too there are many very innovative players in the market who initially started on a small scale with a product that has now developed thoroughly successfully beyond the niche. We are delighted that, through Eurobike, we are able to offer the cargo bike scene the international and prominent stage that this exciting market segment deserves,” says Eurobike Show Director Dirk Heidrich. Also at the Eurobike Academy, the cargo bikes will be presented with four presentations in a block on Thursday, 5 September from 2 pm and for consumers at the Eurobike Festival on Saturday, 7 September at 1:30 pm.

More at www.eurobike.com

 

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