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Are Supply Shortages Hitting on Europe’s Biggest E-Bike Market?

Sales & Trends

Are Supply Shortages Hitting on Europe’s Biggest E-Bike Market?
Has ZIV adjusted its expectations downwards for 2019 e-bike sales in Germany due to the consequences of dumping duties on imports from China? – Photo Shutterstock

BAD SODEN, Germany – With the coming into force of the anti-dumping tariffs on the import of e-bikes from China mid-January 2019, that import has fallen to a negligible number. Of course, other countries have jumped into this gap, like Taiwan. But this cannot fill the supply gap that comes with the greatly reduced supply from China. The consequences of this now become apparent from the latest data of Germany’s industry association. It raises the question if supply shortages are hitting on Europe’s biggest e-bike market.

Germany’s industry association ZIV adjusted its expectations downwards

That e-bikes continue to boost the German bicycle industry, is the obvious conclusion when viewing the sales total for the first half of 2019. According to the newest market data released by Germany’s industry association ‘Zweirad-Industrie-Verband’ (ZIV) that number stands at 920,000 electric bicycles; a plus of no less than 37.3 percent compared to the same period in 2018!

Lower sales predicted  

With that total e-bike sales in Germany during the first half of 2019 stood at about the same volume as in the whole year of 2018! Last year that volume totaled 980,000 units. Looking at what happened during the second half of 2018 and extrapolating that to the second half of 2019 means that Europe’s largest e-bike market will show a total 2019 sale of some 1.3 million units. ZIV however predicts a much lower sales total.

Only 12 percent growth

In a 3 September dated press release issued by the ZIV at the start of this year’s Eurobike, the association states “The Zweirad-Industrie-Verband estimates that in the first half of 2019 about 920,000 e-bikes will be sold by retailers. For the full year of 2019 the industry is counting on over 1.1 million e-bikes sold. This would correspond to a double-digit growth of around 12 percent.”

 Downward adjusted expectations?

What is clear from this is that the ZIV adjusted its expectations downwards. In particular as during previous periods, sales have consistently grown by more than 35 percent. This therefore raises the question whether this is the result of expected supply shortages? We have now submitted this question to the ZIV.

By the way, supply shortages were a hot topic at the earlier this month held 28thEurobike show.

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