Switching to omni-channel distribution has started. This is what the e-commerce battle entails and how it's to become decisive in the coming years.

WAALWIJK, the Netherlands - The traditional Dutch bicycle brand Fongers will be relaunched in the Benelux. The brand name was acquired by Matrabike, an omni-channel player operating a webshop as well as 8 stores in the Netherlands and Belgium.

STUTTGART, Germany - During Eurobike 2019 German Lightweight manufacturer Carbon Sports will open the doors for their in-house show in Friedrichshafen.

Scratch M5 / Scratch M5 PAS is the new saddle line that uses 4.0 technologies. The saddles are innovative in terms of size, shape and ergonomics and they are suitable for multiple uses, such as road, off-road and triathlons.

CHANGHUA, Taiwan - Lee Chi Enterprises Co Ltd that makes braking, cockpit, drivetrain and MTB parts under the Promax brand, is planning to build new plants in Indonesia and Vietnam.

REDDITCH, UK - Bicycles and car parts retailer Halfords UK has reported a 24 percent fall in annual pre-tax profit and forecast a flat outcome for the next financial year. However, the company said that a mild winter had boosted cycling, with like-for-like cycling sales up 2.6 percent.

SAINT-JEAN-DE-MOIRANS, France - Rossignol Group SA, the French outdoor company, announces the restructuring of Time Sport, the premium road bike brand bought by the group in February 2016. The management has decided to cut jobs and to relocate production.

HEERENVEEN, the Netherlands - This year will be decisive for Accell Group's 'three pillar omni-channel strategy'. This strategy will be kicked off soon in the UK with the premiere of Haibike.co.uk.

LILLE, France - Decathlon posted a global sales increase of 5 percent to 11.3 billion euros excluding VAT for 2018. Despite this positive result, the market was not as good as in the past four years for the sports retail giant. Between 2014 and 2017 Decathlon still generated a double-digit sales increase annually.

MONTREAL, Canada - Dorel Sports including Cycling Sports Group (Cannondale, GT, Mongoose among other brands as well as Pacific Cycle and Caloi) showed a strong third quarter performance with revenues increasing by approximately 9.6 percent after removing the impact of varying foreign exchange rates year-over-year.