Giant benefits in Europe with integrated e-bike solutions and service
ERKRATH, Germany - When e-bikes began to make a market entrance, global brand Giant determined that innovation in integrated in-house technologies would be the key to success. Since 2023 all R&D is carried out at the European headquarters in Lelystad, the Netherlands where a new development centre has been opened. Now, in-house service is an additional benefit to boost sales in saturated and fragmented European e-bike markets.



















