In the field of bicycle technology, engineers and developers are continually tasked with improving the riding experience and optimizing component performance. This is particularly true in the road and gravel segments, where every second and every detail matter. In these areas, precise, reliable, and low-maintenance drivetrain systems are essential. The Vistar Powershift group from TRP responds directly to this need. It offers an innovative solution that not only pushes existing boundaries but also elevates the riding experience to new heights.

In 2025, the company celebrates a decade of progress, engineering, and commitment to redefining the e-bike experience. What began as an ambitious project rooted in Italian innovation has evolved into a recognised force in the e-bike industry. And with a clear mission: to become the first choice for European brands in the urban mobility segment.

The cancellation and postponement of leading trade fairs did not deter e-bike component developers from launching next generation products. In this buoyant growth market, product design is only accelerating, despite supply chain constraints as a result of Covid-19. E-bikes give the industry so much confidence that the outlook for the MY2021 is mostly positive.

FRANKFURT, Germany - Probably the most exclusive networking event at Eurobike brings together a very diverse mix of industry insiders and market followers. In a few years time, Pink Thursday has built a reputation as a unique space for exchange, inspiration and new connections.

Circular economy has been a popular term in the recent years because of the rise of the environmental awareness globally. If you google "circular economy", there are tons of the definitions that you can find online. By working together, SRAM and Velo give the term their own interpretation.

As the European bike industry adjusts to post-boom market realities, manufacturers face fluctuating demand, excess inventory, and pressure to optimise operations. Flexible, scalable assembly solutions are key to adapting production capacity up or down—ensuring resilience and efficiency in an unpredictable market.

美國加州，聖塔克魯茲（SANTA CRUZ）－由於發生多起電池起火事件，Santa Cruz Heckler 9車款已在全球發起召回。這家總部位於Santa Cruz、隸屬荷蘭運輸集團Pon Holdings的公司於五月首次發布召回通知，警告消費者該電動自行車的鋰電池有可能過熱，存在火災風險。

RIMINI, Italy - The Italian Bike Festival has grown increasingly significant for the cycling industry since 2018, following the decline in relevance of EICMA-Milan in recent years. The most recent edition at Misano Circuit in September 2024 featured more than 600 brands and 57,000 end consumers and industry professionals. The successful event has been taken over by the Italian Exhibition Group.

義大利，米蘭（MILAN）－繼2023年完成一輪50萬歐元融資後，義大利新舊自行車網路交易平台Bikeroom再度完成新一輪300萬歐元融資。這筆資金將用於加速該公司在歐洲市場的成長腳步，並擴大其商業及技術營運規模。

MUNICH, Germany - Despite a stagnating global economy, unresolved conflicts, and other geopolitical mood killers, the stock market boom continued, at least in the first quarter of 2025. Then came Trump trouble, with the US president instigating a global trade war. The tariff conflict is not only having an impact on the existing global economic order, but also on financial markets. The stock market went on a roller coaster. Investors are reacting to the unpredictability of the 'America First' prophet, which on a long-term could benefit Europe. In this context, here's an overview of how stock-listed bicycle industry companies fared in the first six months of 2025.

ROVERETO, Italy - An additional funding of €1.6 million, following a previous pre-seed investment of €1 million raised from shareholders including Trentino Invest, makes it possible for Bikeflip to initiate further European expansion. "This investment confirms confidence in the project, supported by significant growth metrics in transactions and the availability of various bicycle models on the platform," says Bikeflip CEO Andrea Maranelli.

比利時，布魯塞爾（BRUSSELS）－電動自行車品牌Cowboy打破近期沉默，宣布獲得短期融資，將與Rebirth Group品牌合作，同時回應過去數月外界對公司提出的各項質疑與投訴。

台灣，彰化－Merida Industry Co., Ltd於2025年上半年財報中指出，歐洲主要自行車市場的銷售再度恢復成長，加速舊庫存去化並改善庫存結構。美國市場仍受關稅政策影響存在變數，不過新產品銷售表現突出，推升整體獲利。

SHIZUOKA, Japan - The situation for the Japanese bicycle industry becomes even more challenging now that sales and production numbers for 2024 have turned out to be lower again for the consecutive year. For the first time in decades, domestic production fell below the 700,000 unit mark. Import volumes saw single-digit growth, but remained below the 5 million unit mark.

In this edition of Bike Europe: - Interview Giant Group chairman Young Liu on 'close to market production' - Taiwan bicycle industry pushes back after reports on human rights violations - Will e-bikes remain classified as bicycles? - Market reports on Austria, France and other EU countries

盧森堡，盧森堡（LUXEMBOURG）－有多個歐洲國家涉入一項關於中國製「拆解」電動自行車海關詐欺的新調查。該調查由位於葡萄牙的歐洲檢察署（EPPO）主導進行，在比利時、德國、荷蘭及葡萄牙共進行了16次搜查，調查代號為「Pedelecs」，以蒐集相關證據。

Noca, the solution provider building the digital backbone for the cycling industry, wants to help companies speed up their digital transformation. That is why it is offering 1:1 consultation sessions at Eurobike 2025 in Frankfurt.

Main theme of this year's Bike Europe Conference is: Behind the Scenes of Online Sales. It is all about inevitable presence of online shopping consumers.

WATERLOO, USA - Consumers are instructed to stop riding their 2013 Trek Madone as the bicycle's front brake can fail. Trek has received five reports of ...

DARMSTADT, Germany - The manufacturer of premium e-bikes and folding bikes, Riese & Müller, issued a voluntary recall on all e-bike models Kendu hybrid ...