Demo Day Adds New Dimension To Successful Bike Show
FRIEDRICHSHAFEN, Germany – The second edition of Eurobikes Demo Day was blessed with beautiful weather. Last years debut drowned in the rain completely. With the right weather also the right atmosphere was there. And as one of the visitors said;
FRIEDRICHSHAFEN, Germany – The second edition of Eurobike’s Demo Day was blessed with beautiful weather. Last year’s debut drowned in the rain completely. With the right weather also the right atmosphere was there. And as one of the visitors said; a show like Eurobike needs a Demo Day because bikes are not for staring at but for riding. He also expressed the wish to have two Demo Days next year.
So far things are running smoothly. All exhibitors we spoke to at the Demo Day were positive about the organization and the quality of the visitors.
“It is important for us to be here and present our brand and products. Next year we will maybe have our own test bikes available. It is great here as it gives us a good opportunity to talk to users. The Demo Day gives you a real bike feeling, the show days are more business like”, said Eric Vanhaverbeke marketing director of Hutchinson.
“The Demo Day is a good occasion to get direct feedback of consumers as well as dealers. The show days are more trade wise, at the Demo Day you have more opportunities to talk to the users”, states Alberto Fonte, MTB marketing manager of fi’zi:k.
The grounds in Argenbuehl used for this year’s Demo Day offer significantly more space for the exhibitors and a more convenient location than the first event which was held in Eichenberg. Next to mountainbike trails, the location in Argenbuehl offers also road racing routes and even ones for street models.
With the Demo Day Eurobike is adding a new dimension to what is already the biggest bike show in the world.