Interbike Suffers from Eurobike
LAS VEGAS, US – The 2008 Interbike Bicycle Expo in Las Vegas was marked by less foreign visitors. Like all international bicycle shows, Interbike loses business to Eurobike. American distributors of overseas brands cant
LAS VEGAS, US – The 2008 Interbike Bicycle Expo in Las Vegas was marked by less foreign visitors. Like all international bicycle shows, Interbike loses business to Eurobike. American distributors of overseas brands can’t wait till Interbike starts which currently is three weeks after Eurobike. They travel to Europe to be the first at international distributor meetings in Friedrichshafen.
Even for distributors from Middle and South America Interbike is too late, they go to Eurobike. This was said by several exhibitors and industry insiders in Las Vegas.
One man that really stood out as a visitor of this year’s Interbike Show was cycling sport hero Lance Armstrong. At a press conference he stipulated to the disappointment of several US bike industry leaders that he will not use his name for cycling advocacy. When asked what he could do to get more people cycling outside the sport he answered: “That’s an issue for the Government”.
However, Lance Armstrong’s appearance at last weeks Interbike emphasizes the confidence of the US bicycle sector. Amidst collapsing banks, foreclosed houses and a tanking economy the American bike branch shows no sign of fall back. On the contrary, the industry continues to emphasize offering alternative mobility to fight global warming, traffic congestion and childhood obesity.
The failing economy which comes together with rising fuel prices might give a boost to bike mobility. Although all signs are green and exulting comments are written in the general media, there no clear indications of real booming bike sales.