Interbike Show Manager Takes Blame for Location and Date Change Cockup
Interbikes decision last week to stay in Las Vegas in September contrary to a only two weeks earlier statement about moving the show to Anaheim in August, created disbelieve and amazement throughout the industry. Apparently organizer Nielsen Exhibitions
LAS VEGAS, USA – Interbike’s decision last week to stay in Las Vegas in September contrary to a only two weeks earlier statement about moving the show to Anaheim in August, created disbelieve and amazement throughout the industry. Apparently organizer Nielsen Exhibitions completely misjudged the needs and wishes of the US bicycle industry.
In an interview with Bike Europe Interbike Show manager Andy Tompkins (photo) admits: “As show producers, we are ultimately responsible for the direction and decisions of the show. Judging from the response at and after the recent Interbike show it seems that we didn’t fully understand the broad based needs of the market at this time despite the suggestions and requests we got from a wide range of partners.
“I think the reversal of our decision indicates our own admission that we didn’t assess the landscape and overall needs of the marketplace correctly. It was really the retailer that voiced the strongest opinion that this wouldn’t work for them. And given the resounding success of Interbike 2010, most in the industry agreed that sweeping changes just weren’t necessary.
“While I will be the first to admit my personal credibility has been damaged by the recent date study and announcement, and Interbike does need to do some short term brand damage control, most members of the industry are excited that we had the courage to step up and listen to the market.”
More on the exclusive interview with Andy Tompkins in the October issue of Bike Europe.