Eurobike Starts Consumer Counterpart Show with VELOBerlin in March 2011
After initiating a new bicycle trade fair in Nanjing, China to be held for the first time in July 2011, the Eurobike organizers are also announcing a new cycling exhibition for the general public in March, 2011 in Berlin, Germany. As the China trade fair
FRIEDRICHSHAFEN, Germany – After initiating a new bicycle trade fair in Nanjing, China to be held for the first time in July 2011, the Eurobike organizers are also announcing a new cycling exhibition for the general public in March, 2011 in Berlin, Germany.
As the China trade fair called Asia Bike, also the new Berlin consumer show called VELOBerlin, will be based on the successful Eurobike concept. But Eurobike organizer Messe Friedrichshafen says in its press release for VELOBerlin: “It is a co-production of the two market leaders for top-class events in the bicycle industry: Eurobike and velo:konzept, Berlin’s cycling center of excellence.”
VELOBerlin will take place March 26 to 27, 2011 and will ring in the 2011 outdoor season at the Messe Berlin exhibition grounds, premiering as the new hub for everything to do with bicycles and urban mobility. “VELOBerlin is set to become the cycling industry’s main public exhibition, generating consumer interest in bikes and cycling at the start of each new season, and with an emphasis on urban mobility,” says Klaus Wellmann, CEO of Messe Friedrichshafen.
VELOBerlin starts exactly one week after the closing of the 2011 Taipei Int’l Cycle Show on March 25 with a special event for the trade entitled ‘METROMOBILE – People and Mobility in Urban Areas’. This event will cover the biggest trends in mobility for the coming decades with regard to technology and city planning, as well as the historic opportunities offered by the electrification of private transportation.
With VELOBerlin Messe Friedrichshafen is realizing a concept that has long been discussed in the bicycle industry and is also a goal of its collaborating partner ZIV (Zweirad-Industrie-Verband), Germany’s two-wheeler industry association: a spring-time public exhibition in the German capital as a counterpart to the Eurobike trade show for specialized retailers. “The two events complement each other and make sense,” says Eurobike project director Stefan Reisinger.