‘FietsVAK’ Show Breaks Records despite Tough 2010 for Dutch Dealers
Despite the fact that many Dutch dealers had a tough 2010; last weeks ‘FietsVAK’ trade show broke all records. The 134 exhibitors (with 39 newcomers) attracted 6.594 visitors; up
ROSMALEN, the Netherlands – Despite the fact that many Dutch dealers had a tough 2010; last week’s ‘FietsVAK’ trade show broke all records. The 134 exhibitors (with 39 newcomers) attracted 6.594 visitors; up 10% on the total for 2010.
No one could have predicted that this year’s FietsVAK trade show would have been that succesfull. In the run-up to the show rumours circulated on dealers coping with double-digit turnover drops last year. Also bigger dealers and even mega stores were hit by sluggish consumer interest as weather conditions were not favourable at all for bike sales last year.
The most discussed topic on the show was the take-over by the Dutch Bicycle Group (DBG) of three MegaBike stores in Holland. After the show this take-over was confirmed by DBG.
According to exhibitors ordering was at a satisfying level during the show. But some said that getting the order from dealers was not the problem; getting the money after delivery was more troublesome. Nowadays the financial situation at a number of Dutch dealers is becoming a prime bottleneck, said some exhibitors, as banks prove very reluctant in offering credit lines.
This year’s FietsVAK proved to have evolved into the trade show that offers a second purchasing moment in the buying cycle of the specialized dealer channel. That buying cycle shows nowadays that dealers order less in September and October and more early in the new year.
Next year the Dutch FietsVAK trade show is moving back to Amsterdam. It will take place at the RAI exhibition complex from January 29 – 31, 2012.