News Article

Bigger Demo Day Lacks Business Atmosphere

Shows & Events

Sunny weather and high temperatures attracted lots of industry people to the kick off event of the 21th Eurobike, the Demo Day in Ratzenried today. No less than five tracks were laid out to try-out the latest bikes and parts & accessories.

Bigger Demo Day Lacks Business Atmosphere
Eurobike 2012 Demo Day

A record number of 131 exhibitors and brands were present in Ratzenried. To provide sufficient space for all exhibitors the exhibition area was extended and more tents than ever before were built. First time exhibitors at the Demo Day were big names like Cube, Eddy Merckx Cycles, Pinarello, Ritchey and Schwalbe. But also for smaller sized companies like Nukeproof and Pinion the Demo Day is a good platform to present itself.

Low business atmosphere
The Demo Day concept has proved itself and its importance for the Eurobike show. But the event lacks business atmosphere in general with its high level of fun, talks and cycling. In particular the presence of more product managers could upgrade the importance of the Demo Day and really make it a 5th Eurobike show day.

One company even choose to present itself at the Demo Day only and not at the show anymore. Bicycle tire manufacturer Vittoria used the Demo Day to show its new products and meet customers. Their booth was not like most tents with just products but included a full service catering; a get together area and an air-conditioned team bus for business meetings. Next year perhaps more companies will follow their example and grab the opportunity to meet customers in a less hectic atmosphere.

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