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Major Price Hikes at Eurobike

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What this year’s Eurobike will bring with regard to price increases was discussed at the pre-show press conference this morning. On questions by Bike Europe Bernard Lange from the German distribution company Paul Lange answered that in his views the price increases for complete bikes would be limited to about 5%. Other industry representatives however indicated that much higher price hikes will be the overall trend at the 2012 Eurobike show.

Major Price Hikes at Eurobike
Eurobike 2012

Price increases for MY 2013 bikes will be up to and over 10%, depending on models, makes and markets. Reto Aeschbacher from Scott Sports SA said that the up to and in some cases over 10% increases depend on models and the targets that go with that models. He also said that in some markets, due to low consumer confidence, the price hikes could be more limited. He agreed to what other industry insiders said earlier to Bike Europe: “It is certainly not the right time for price increases.”

Small drop in deliveries
Such low consumer confidence wasn’t there in Germany. Despite the bad spring and early summer weather Europe’s biggest bike market performed well during the first half of the year. Deliveries from producers and importers to retailers only dropped slightly; with 2.1% according to industry association Zweirad-Industrie-Verband (ZIV). On bike sales to consumers the ZIV says in a press release: “The less than ideal weather conditions caused a decline in sales which we estimate at between 3 and 5%.”

E-bikes continue their march on German market
On the sale of electric bikes the ZIV said that e-bikes continue their march on the German market. After a 2011 sale of 310,000  the industry association estimates a total sale of 400,000 units for the whole of 2012. For the near future the ZIV expects a 15% market share for e-bikes which represents a 600,000 unit sale.

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