Urban Cycling Apparel Gears Up at Eurobike
There’s a new bikewear category appearing on the horizon: urban cycling apparel. It’s for hard core commuters and tourers that don’t want to look like roadracers or mountainbikers. Urban cycling wear is making a major debut at this year’s Eurobike show that opens its doors next Wednesday, August 29 at 8.30 am.
The Fashion Show at Eurobike in Friedrichshafen will demonstrate the growing significance of urban cycling wear, even as racing and mountain biking apparel continue to dominate the field. In both categories, legwear clearly leads the industry. Whether they’re designed for racing or mountain biking, cycling shorts with special linings are the showpiece of nearly every brand’s collection. The upcoming season’s new arrivals range from specialized to sporty, and from extravagant to innovative.
Vaude’s Travel & City collection
Vaude has positioned its Urban Life commuter collection in the travel sector. “Many retailers had problems presenting the urban collection on the sales floor,” says Stephanie Herrling, Press Spokesperson for Bike Sports at Vaude. “The idea of integrating the Urban Life product line into the travel collection stems from the realization that both target groups have comparable demands regarding functionality and features. The main difference is in the design. Accordingly, our new Travel & City collection for the summer 2013 season includes both classic and fashionable apparel.”
Shimano’s Tour collection
Also Shimano steps in urban cycling apparel with its brand-new Tour collection (photo). It’s a “head to toe” bikewear range targeted to everyday touring cyclists ensuring them, “a more enjoyable and comfortable ride experience”. The full head-to-toe line-up includes eyewear, bags & packs, shoes and pedals.
The Fashion Show will take place three times a day during the exhibition, at 11 a.m., 2 p.m. and 4 p.m. (on the public day on Saturday there will be an additional show at 12:30 p.m.). The show floor and catwalk is located in Foyer East.