ISPO Bike Platform for Growth Markets
MUNICH, Germany – The fifth edition of the bicycle show in the Bavarian capital puts a well-defined focus on the bicycle industry’s major growth topics of e-bikes and urban mobility. ISPO Bike is held from July 25 to 28
While recognizing the potential of electronically assisted bicycles five years ago, show organizer Messe Munich offers an extensive selection of e-bike products this year. The e-bike will be in the spotlight at the special LEV components exhibit, the Extra Energy Test Track featuring more than 20 brands, the presentation of e-bike tourism and infrastructure and last but not least, the Pedals of Power. This is Munich’s first e-bike race presented by Winora.
“Reach the retailers”
Kai Wippermann, Director of Marketing for Pantherwerke, is one of the exhibitors who appreciate what ISPO BIKE offers: “It is the ideal platform for us, allowing us to reach important retailers. Munich, as a media capital, offers an extensive area of exposure, and supports product presentations in a centralized location.”
Kai Wippermann continues: “The subject of ‘cargo’ moves further into spotlight in the city environment. Having the option to conveniently move yourself within distances of less than 6 kilometers in urban areas will become of interest.”
Jens Haug, Marketing Director Europe Cannondale explains why they have chosen to exhibit at the Munich show: “The e-bike subject is very interesting for us at Cannondale. After a few rather quiet years in regards to product innovations, we have a bucket full of surprises for this year.”