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ISPO Bike Platform for Growth Markets

Shows & Events

MUNICH, Germany – The fifth edition of the bicycle show in the Bavarian capital puts a well-defined focus on the bicycle industry’s major growth topics of e-bikes and urban mobility. ISPO Bike is held from July 25 to 28

ISPO Bike Platform for Growth Markets
The e-bike will be in the spotlight at ISPO Bike. - Photo Bike Europe

While recognizing the potential of electronically assisted bicycles five years ago, show organizer Messe Munich offers an extensive selection of e-bike products this year. The e-bike will be in the spotlight at the special LEV components exhibit, the Extra Energy Test Track featuring more than 20 brands, the presentation of e-bike tourism and infrastructure and last but not least, the Pedals of Power. This is Munich’s first e-bike race presented by Winora.

“Reach the retailers”

Kai Wippermann, Director of Marketing for Pantherwerke, is one of the exhibitors who appreciate what ISPO BIKE offers: “It is the ideal platform for us, allowing us to reach important retailers. Munich, as a media capital, offers an extensive area of exposure, and supports product presentations in a centralized location.”

Kai Wippermann continues: “The subject of ‘cargo’ moves further into spotlight in the city environment. Having the option to conveniently move yourself within distances of less than 6 kilometers in urban areas will become of interest.”

Jens Haug, Marketing Director Europe Cannondale explains why they have chosen to exhibit at the Munich show: “The e-bike subject is very interesting for us at Cannondale. After a few rather quiet years in regards to product innovations, we have a bucket full of surprises for this year.”

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