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Messe Friedrichshafen Changes Eurobike Management

Shows & Events

FRIEDRICHSHAFEN, Germany – Shortly before the international leading Eurobike and OutDoor shows open their doors show organizer Messe Friedrichshafen announced an importance change in its management structure.

Messe Friedrichshafen Changes Eurobike Management
Eurobike and Outdoor’s new project manager Dirk Heidrich (left) und Stefan Reisinger (right) who was promoted to GM of OutDoor & Eurobike. - Photo Messe Friedrichshafen

Current show manager of both events, Stefan Reisinger will be promoted to the new created position of “GM of Eurobike and OutDoor”. His successor as project manager of both shows will be 40-year old Dirk Heidrich.

Internationalization of Eurobike

In his new position Reisinger will direct the Eurobike and OutDoor business area including all related national and international events around the world announced Messe Friedrichshafen in a press release.

This means that the 39-year old will focus on the internationalization of both Eurobike and OutDoor brands. Asia Outdoor and Asia Bike are two important international spin-offs of Messe Friedrichshafen. Both are located in Nanjing, China. Moreover Reisinger will have a closer look on the key account management for international customers in America and Asia.

Reisinger’s successor as project manager Eurobike and OutDoor, Dirk Heidrich has been serving as serving as project director of the trade show IT&Büro at Messe Friedrichshafen since October 2012. He was a project manager in the Eurobike and OutDoor team when he first joined Messe Friedrichshafen in 2008.

“Meet the growing challenges”

“Both of these trade shows have written unprecedented success stories in the past. To move their international profile and influence forward, and to be able to meet the growing challenges of the future, we are strengthening the Eurobike and OutDoor with this new management constellation”, says Messe Friedrichshafen CEO Klaus Wellmann.

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