Interbike: Store Count Up; Number of Visitors Down
LAS VEGAS, USA – “General feedback and the vibe on Interbike 2013 has been very positive,” said Pat Hus, Vice President of Interbike, the largest bicycle industry trade show in North America.
“We have heard from retailers and exhibitors alike who were both pleased with the end result of their visit, and also enjoyed their experience at our new home within the Mandalay Bay Convention Center,” Hus continued
According to Interbike the overall attendance was down 7% from 2012. While stricter qualification processes were in effect for retailers to limit non-industry attendance on trade days, this did not negatively impact store attendance.
“Preliminary data shows that store count was up 8% (350 additional stores) with less people attending per store than in 2012 – a natural reflection of the tough business climate faced by the US bicycle industry during the first half of the year,” said Pat Hus. “Approximately 750 verified consumers attended Interbike’s 1st consumer-access day on Friday, September 20th. While that number is well below initial estimates, we will review the program and seek to find better ways to increase attendance in the future.”
“This was our first attempt to show cycling enthusiasts all of the great brands that exhibit at Interbike, and help strengthen relationships with their local IBD’s,” said Hus. “We learned quite a bit from the experience, and while the program did not meet our expectations, we don’t want to just throw in the towel either.”
Over 1,400 brands exhibited on more than 320,000 square feet (not including the main lobby or The Paddock) which is approximately 1.5% larger than 2012 and the largest Interbike ever staged.
Interbike returns to the Mandalay Bay Convention Center in 2014. The OutDoor Demo is scheduled for September 8-9, followed by the Interbike Expo on September 10-12.