Many Copycat Scooters Seized at EICMA
MILAN, Italy – At the EICMA Milan motorcycle and scooter show downright bizarre scenes took place beginning November. While with great fanfare the new Vespa Primavera was unveiled, the ‘Guardia de Finanza’ (Italy’s financial police) confiscated eleven scooters at the booths of seven companies.
Patent infringements and outright copies are not only taking place in the bicycle business. Also in the Powered TwoWheeler sector with its many scooter makers Intellectual Property Rights are a hot topic. This was underlined by the actions of the Italian Guardia di Finanza on the first EICMA public day.
It caused a sensation as on an unprecedented scale scooters were seized. Eleven scooter models on seven different stands were confiscated. Vespa maker Piaggio distributed photos to the press of the confiscation. They show crestfallen looking Chinese and – remarkably – also Korean stand crews looking on how their scooters are taken off their booths.
Trademark rights violated
Piaggio stated in the press release that accompanied the photos that the seized scooters carried designs which are imitations of Vespa. By the way, Piaggio mentioned that the initiative to confiscate the copycat scooters came from the police as “three – dimensional trademark rights were violated.”
Almost simultaneously Vespa/Piaggio launched the Primavera. The main part of their stand was reserved for the unveiling of the new Primavera. The role Vespa is playing on the European scooter market for over sixty years was underlined by all the important generations set around the newcomer, including the prototype in 1946 and the original Primavera of 1968.
The various versions of the new Vespa Primavera will reach showrooms between now and March 2014. The Primavera comes in lots of versions including 25 -kilometer four-stroke ones. The Primavera offers a remarkable number of new technologies and a radically changed design.