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ZEG Bike Show Celebrates Return to Köln Messe

Shows & Events

COLOGNE, Germany – “We are glad to be back in our home town with our own bike show,” said ZEG CEO Georg Honkomp in his opening speech at the ZEG Bike Show earlier this week. He also announced that the German dealer cooperative’s revenue passed the € 0.5 billion mark in 2013.

ZEG Bike Show Celebrates Return to Köln Messe
The ZEG show in the Köln Messe breathed a lively and open business atmosphere; completely contrary to the closed ZEG booth in previous years in Munich. – Photo Bike Europe

For five editions, the ZEG together with Messe Munich struggled to start-up a major bike show in the southern German city. After last year’s edition Messe Munich decided to cancel this ISPO Bike event.

Four day event

As ZEG’s house show was incorporated in ISPO Bike, Europe’s biggest dealer cooperative had to look for alternatives and decided to return to Cologne and to organize their own show at the Köln Messe.

This resulted in a four day event where ZEG as well as its contract suppliers presented their MY 2015 ranges. Highlighted were of course the ZEG bike brands like Bulls and Pegasus. Retailers from Germany, the Benelux countries, France, Austria and Italy visited the show. As the event was open to ZEG’s over 1,000 dealer/members the whole show floor breathed a lively and open business atmosphere. This was completely contrary to the closed ZEG booth in previous years in Munich.

Happy exhibitors

At the Köln Messe, in one of the new halls, the ZEG labels were spread over the show floor in four different booths. That created lots of traffic at the contract suppliers’ booths and several exhibitors indicated that they were very content with the hall lay-out at the Köln Messe.

Also next year the ZEG Bike Show is expected to take place in Cologne. Then Europe’s biggest dealer cooperative will be celebrating its 50th anniversary.

Eurobike debut

ZEG will also be present for the very first time at Eurobike, taking place from 26 to 30 August in Friedrichshafen. Here the dealer cooperative will focus its presentation on sports bikes and products. In particular the company’s Bulls brand will be highlighted at ZEG’s Eurobike booth. Next to that ZEG’s recently acquired Hercules brand is also exhibiting at Eurobike.

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