Kona Cancels Eurobike Presence
FERNDALE, USA – Following brands like Specialized and Trek, this year Kona is the next North American bicycle company that cancelled its Eurobike booth. “We have changed our philosophy and start organizing personal, one-on-one experiences with dealers, press and key Kona staff,” the company says on its website.
For the first time in 20 years Kona will not have a booth at Eurobike. Instead of the Eurobike presentation, Kona put on a series of shows and launches in Bellingham, Washington to the Austrian Alps, central UK, and Geneva, Switzerland. The event in the US called R.I.D.E. took place from mid-July to early August while the European gatherings will take place this August.
No Eurobike hustle and bustle
The Austrian Kona launch will take place in the mountain town of Serfaus Fiss Ladis, where a new Kona Bike Park with all-mountain trails and high mountain roads will play host to a rotating cast of Kona family members looking to step away from the hustle and bustle of Eurobike.
“For 2015 we really felt it was important to extend our focus on presenting our bikes to dealers and press,” explains Mitchell Scott, Kona’s Communications Director. “Of course, in true Kona style, we need to do that in fun, cool, great riding locations where both dealers and press get to mingle and share notes, and most importantly, spend lots of time riding choice selections of all our new 2015 bikes.”