News Article

Pon: ‘Industry Cooperation Essential for Future Growth

Shows & Events

FRIEDRICHSHAFEN, Germany – It was not the first time today that the name Pon popped up when talking about the future of the bicycle industry. Pon’s Director of Future Technology & Public Affairs Raymond Gense gave a speech at the third ECF Advocacy Summit on the importance of collaboration within the bicycle industry to reach common goals.

Pon: ‘Industry Cooperation Essential for Future Growth
A full house this afternoon at the third ECF Advocacy Summit at Eurobike. – Photo Bike Europe

“More than 30% of company’s earnings are influenced by government legislation,” stated Raymond Gense, quoting a 2013 McKinsey report. “In every market you need legislation and politician’s support to be successful.” It was the first time that the Gazelle, Cervelo and Derby Cycle owner Pon spoke out at ECF Advocacy Summit.

“To be successful in cycling advocacy as an industry you need retrospective information, predict future trends based on scientific analysis and the most up to date market information. The first is available at ECF, the other two not. That’s why cooperation is so important and the reason Pon joined the ECF’s Cycling Industry Club (CIC).”

Market intelligence

Another motivation for Pon is sharing expertise between different companies who all strive towards the same goal: more bike sales. As Gense mentioned, “The automotive industry has become extremely professional over the years with market intelligence being an important part of its strength. Pon sees several opportunities to use their automotive experience to enhance the quality, professionalism and competitiveness of the European bike industry.”

To improve the cycling economy and to create the bigger picture, ECF hired Fiscal and Economic Policy Officer Holger Haubold for the project called ‘Valuing Cycling’. As a first step Holger Haubold started to study the existing fiscal incentives. By comparing fiscal rules on commuting in 11 European countries and to identify best practices ECF want to convince governments to implement more fiscal incentives for cycling.

Second project Holger Haubold is involved in is the study on job creation potential of the cycling sector as job creation is the priority of European economic politicians at the moment. Both projects will be launched in the second half of this year.

Comment on this article