Interbike Show Signals: E-Bikes Speeding Up in US
LAS VEGAS, USA – The e-bike market in the United States is finally gaining momentum. This was the main message of last week’s Interbike; the country’s biggest trade show for bicycles and bike products.
It has been the second year for Interbike at Mandalay Bay Convention Center (MBCC) in Las Vegas. Unlike the 2013 edition, e-bikes were in the spotlight this time.
On the development of the US market said Claus Fleischer, Bosch E-bike Systems’ Chief Executive: “It’s about three to five years behind e-bike development in Europe. But the Americans understand now that e-bikes are fun. Two years ago demand for throttle operated e-bikes was high. This is no longer the case. Consumers realize that riding an e-bike is like cycling. The US market will catch up fast with Europe. Everything is available. They only have to pick up what they want. Moreover this market can reach out to all age groups much quicker than in Europe.”
US market specific demands
In order to meet the specific demands of the US market, BH Bikes from Spain equips its Easy Motion electric bikes with a combination of throttle and pedal-assist. Steve Lindenau, CEO of Easy Motion USA-BH Bikes, who is at the company since its start in the US in 2011, said: “Just push the button on the display and the bike changes from throttle-only to pedal-assist. This is a tool-free option we offer our American customers.”
Pioneer in electric performance bikes
This year, for the first time, Interbike had an awards ceremony. In 36 different categories an expert jury chose winners of the Interbike Awards. In the category “E-Bike of the Year”, Haibike Xduro RX was chosen as the winner. One more reason for Accell Group’s Chief Executive René Takens to state: “This E-Bike of the Year award shows that in North America there is a growing interest for electric bikes, and that Haibike is acknowledged as a pioneer in the field of electric performance bikes.” An extensive show report is in Bike Europe’s September edition; publication date September 30.