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Adidas Global Creative Director To Open WFSGI Forum

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LEIPZIG, Germany – The WFSGI Manufacturers Forum 2014 will be embraced by leading executives and well-known global partners within the world of manufacturing. The final agenda for the two-day conference in Leipzig on November 13 and 14, 2014 has just been published by the World Federation of the sporting goods industry (WFSGI).

Adidas Global Creative Director To Open WFSGI Forum
Global Creative Director of the adidas group James Carnes is one the speakers at the WFSGI Manufacturers Forum this November. – Photo adidas group

James Carnes, Global Creative Director, adidas group will open the forum with ‘a designer’s view on lean manufacturing’. Other speakers are Bayer MaterialScience AG Head of Textile Coatings EMEA Thomas Michaelis, Dassault Systèmes Global VP Lifestyle & Consumer at 3DXCITE Jan Rosenberg, DESMA Managing Director Christian Decker and Rieter Machine Works Ltd. Senior Marketing Manager Iris Biermann.

Topping off the two-day conference, the WFSGI welcomes a wide range of high-level speakers reaching from Herbert Hainer, CEO adidas group to Steve Evans, Professor at University of Cambridge, Leanne Fremar, SVP/Executive Creative Director Women’s Under Armour and Dr. Oliver Blume, Executive Board Production and Logistics at Porsche.

Turnkey solutions

Thomas Michaelis of Bayer MaterialScience AG will present INSQIN®, a novel turnkey solution for a new generation of polyurethane (PU) coated fabrics, that set a new standard for material sustainability as well as creating new opportunities for product innovation.

Dassault Systèmes

Global VP Lifestyle & Consumer at 3DXCITE (Dassault Systèmes), Jan Rosenberg, will present on how life-like 3D assets can validate consumer experience and get a head start on sales without waiting for samples. “Going 3D Digital drives efficiency and reduces lead-time along the value chain. From the earliest stages of product design 3D allows earlier and better informed decision-making, not only accelerating product design but aligning its development with consumer demand”, comments Jan Rosenberg.

Production within one day

Christian Decker, Managing Director at Klöckner DESMA will give an overview of realistic technologies for the fast way from design over the adaption of the product with consumer personal characteristic to real production within a timeline of less than one day.

Com4® yarn meets Design

“Today’s information flow does not ensure that the right spinning technology is used. The result is that the full potential of the yarns is not exploited”, explains Iris Biermann from Com4® yarn by Rieter Machine Works Ltd. The Com4® campaign supports the communication between the partners of the value chain and trains customers, traders and designers in regard to the yarn properties and their effect in downstream processing and the influence on the finished article of clothing.

Limited seats available

To view the current agenda and register for the WFSGI Manufacturers Forum 2014, visit Please note, that there are only a few limited seats available.

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