New Format For Interbike IBD Summit
TEMPE, USA – Interbike, organizers of the IBD Summit, is set to launch the 2015 event with a new location, a new date, a new format and a new agenda. The new date makes it easier for many retailers to leave their stores.
Recent feedback from previous and prospective attendees indicated that while there were several benefits to the tie-in with the Sea Otter Classic and the Bicycle Leadership Conference, the time of year and location were difficult factors to overcome.
The IBD Summit is now scheduled for January 27-29, 2015 at the Phoenix Marriott ‘Tempe at The Buttes’ near Phoenix, Arizona. Interbike strategically picked this location for its warmer climate, proximity to a major airport, great off-road and on-road trails for rides and its excellent reputation for hosting 1st class events.
‘Time for a change’
“It was time we changed things up. We really struggled to get dealers out of their stores in April and Monterey was just too difficult and too expensive to get to,” said Pat Hus, Vice President of Interbike. “We also felt it was time to take on some bigger issues facing our industry and that mandated a change to the format of the overall event.”
The conference will now feature three major components: top-level speakers that the event has been known for since its inception, the incorporation of a new retail store manager track presented by Mann University and the development and creation of a new Manifesto of Change for the bicycle industry.
For the first time ever the IBD Summit will incorporate sessions by industry experts tackling some of the major challenges affecting IBD’s today:
1) Flat to declining sales and the market share war that is being waged to the detriment of so many. How do we change direction and get back to a growth environment?
2) How do we as an industry work together to manage the new on-line landscape that is shaping retail today?
The topics will be discussed in two unique and interactive sessions. Guest speakers and panellists include Bernie Doering, SVP Global Sales of BRG Sports, Skip Hess, Former CEO of Electra Bicycles and General Manager of Giant USA, Mark Graff, co-founder of SmartEtailing and Buy Local Now, Ronnie Bonner, owner of Sparky’s Distribution (BMX), Tom Henry, owner of Landry’s Bicycles in Boston, MA and more.
Five professional speakers will address the audience on a variety of topics designed to help retailers not only grow their businesses, but to think differently about the way they operate on a daily basis. Examples include:
- David Shing, “Digital Convergence & Blurred Boundaries:” AOL’s Digital Prophet, is back from the IBD Summit in 2013, where he gave the audience an insight into the direction of the digital world, and how it related to retail.
- David Mead, “Start With Why”: This expert facilitator will offer an unconventional perspective that explains why some people and organizations are more innovative, more profitable, command greater loyalties from customers and employees alike and, most importantly, are able to repeat their success over and over.
- Randi Busse, “Moving Employees from Compliant to Committed”: Customer service expert Rani Busse will present four key traits to help transform retail store employees from a “renter” mentality to an “owner” mentality – ultimately setting them up to deliver a positive and powerful experience for your patrons on a consistent basis.
Mann U: New for 2015 is an opportunity for store managers to benefit from the wisdom of retail growth strategy experts from The Mann Group. Over the course of the event, managers will break into the Mann U sessions to learn about the following topics: What Is a Leader?, Motivating Staff and Effective Communication.”
For the first time in the event’s history all three major trade associations will be represented and will work together towards a common goal of improvement and change. Event sponsors PeopleForBikes and the National Bicycle Dealers Association (NBDA) are back for 2015, as well as 1st time sponsor, the Bicycle Product Suppliers Association (BPSA).