News Article

Eurobike Starts Press Camp

Shows & Events

FRIEDRICHSHAFEN, Germany – To provide the cycling industry and media representatives another platform long before the autumn shows, Eurobike launches a special ‘Media Days’ event from June 30 to July 2, 2015.

Eurobike Starts Press Camp
The Eurobike Media Days will take place in the Austrian ski resort Kirchberg in Tyrol. – Photo

In the US ‘Press Camps’ are already for some years taking place annually. Eurobike is now doing more or less the same with the launch of its ‘Media Days’ as it offers manufacturers of sports bikes the opportunity to present their MY 2016 products to media representatives.

“In recent years several medium-sized and large bike manufacturers in the sports bike segment already tried to individually invite journalists to press events scheduled before Eurobike,” says Eurobike organizer Messe Friedrichshafen CEO Klaus Wellmann. “Between April and July, the editors of bike magazines and websites usually receive up to 30 different invitations to such premiere presentations. According to many journalists, it is no longer feasible to attend them all. For the bicycle manufacturers, these events are associated with high costs and enormous amounts of staff time.”

Specialized dealer events manager

“We are confident that the Eurobike Media Days will be a good alternative for many of our customers,” says Eurobike area manager Stefan Reisinger. “We can create synergies and provide added value to our exhibiting and media partners. Former Specialized dealer events manager Christina Kulling has been hired to expand the Eurobike team as project coordinator. She has precisely the right qualifications for the implementation of the Eurobike Media Days.”

The Eurobike Media Days will take place from June 30 to July 2, 2015, in the Austrian ski resort Kirchberg in Tyrol. “For us, this media event is a good opportunity to present the cycling paradise of Tyrol in conjunction with new and innovative products in the industry,” says Tyrol Werbung CEO Josef Margreiter.

Eurobike Demo Day

According to Stefan Reisinger preparations for Eurobike 2015 show in Friedrichshafen are already in full swing. “The relocation of the Eurobike Demo Day from the Allgäu directly to the fairgrounds met with great approval by the manufacturers at the last bike show,” explains Reisinger.

The next edition of the Demo Day for trade visitors and journalists will again take place on the Exhibition Parking Lot East on Tuesday, August 25, 2015, one day before the start of the show. A total of more than 1,200 exhibitors and 40,000 trade visitors from all over the world are expected at Eurobike 2015.

More information on the Eurobike Media Days can be found here.

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