Two-Day Forum On Improving Production Efficiency
LEIPZIG, Germany – Last Thursday and Friday some 180 makers of footwear, sports apparel, bikes and bicycle components gathered at the Porsche conference center in Leipzig to discuss possible improvements in the integration of design and manufacturing. The event was organized by the World Federation of the Sporting Goods Industry (WFSGI).
Close cooperation and integration of design and manufacturing to improve production efficiency considerably was discussed in all its facets during the two day WFSGI Manufacturers Forum 2014. How this process works out could be seen ‘live’ during the one hour tour at the Porsche factory in Leipzig. Porsche Consultancy, known in the bicycle industry of their audit done at Accell Hunland factory, is a direct off-spring of the production optimalisation performed at the car maker’s factory.
The sporting goods business, including the bicycle industry is faced with a growing demand for more innovations at a faster pace and more product individualization. The traditional model of design and manufacturing can no longer keep up with these market developments.
Adidas CEO Herbert Hainer, keynote speaker at the WFSGI Manufacturers pointed out that the sporting goods industry is on the brink of big changes. “The rapidly rising labor costs in Asia can’t be passed on completely to the consumer so we have to improve our efficiency in order to save costs and continue our operation. On the other hands consumers want us to create new products much faster but the traditional design and manufacturing process slows down new model introductions.”
“The market developments force us to create a new framework of design in our network, including design, manufacturing and distribution,” the Adidas CEO said.
Bike Europe is Media Partner of the by the WFSGI organized 2014 Manufacturers Forum and will report extensively on the event in the December 2014 edition of the printed journal. This report will also become available digitally at this website.