‘Interbike Is New Product Launching Show’
LAS VEGAS, USA – “I get frustrated when I hear people say that they can see everything online, or that there’s not anything new to see at Interbike by the time the show arrives,” says Pat Hus, Vice President of Interbike. “I am going to assume that many of these naysayers haven’t been to the show in many years.”
Pat Hus speaks right from his heart when talking about the largest bicycle trade event in North America. “People should come and see for themselves how Interbike evolved in the past years.”
Over 1,500 brands exhibiting
The North American bicycle industry sees several major bike brands launching their product earlier in the year. “But the majority of the more than 1,500 brands that will exhibit at Interbike this year count on the event to show their latest products to America’s IBD’s,” stipulates Pat Hus. “For many it is the most important week of their fiscal year.”
Experience products first-hand
“No matter how many private events you attend, there is just no way you will have seen all that will be revealed at Interbike. Smart brands (big and small) are using the opportunity to let retailers see, touch and experience products first-hand, for the very first time. We understand the role that the private events play in this new system, but Interbike is about so much more and one of those things is learning about all of the other amazing innovations that are being launched by great companies at our event. This is the life blood of our industry.”
Hus enumerates a long list of companies who are set to show new products at Interbike, including: Fuji bikes Look, Wallerang, JD Components Co. ABUS, Litelok, Pinhead Components, Kore Components, Innova, Tannus, Finish Line, Sigma Sport, Knog, Kask and TSG International.
Like last year Interbike takes place at the Mandalay Bay Convention Centre in Las Vegas beginning with OutDoor Demo in Boulder City, September 14-15, 2015, followed by the Interbike Expo September 16-18.