Interbike Still THE Show for US Retailers
LAS VEGAS, USA – The Interbike Demo and Expo reports a small decline in overall attendance while the store count was up by 4% this year. Interbike expected a minor dip in retailer attendance after eliminating the Health+Fitness Business Expo this year.
Between September 14 and 18 the North American bicycle industry met during their annual gathering in Boulder for the demo days and Las Vegas for the show. “As Interbike continues to evolve as a show, I’m so grateful for the support our industry showed this year, as the passion and excitement stronger than ever,” said Pat Hus, Vice President of Interbike.
“When bicycle racks are empty at OutDoor Demo and booths are packed during Interbike, I know the connection and interaction between retailer and exhibitor is taking place. The fact that we were able to increase the number of stores that attended this year gives me confidence that we are on the right track. We also heard from some non-participating brands that plan to be back at the show for next year based on what they saw and heard in the aisles. This is great news for us,” said Interbike organizer Hus.
Trend across many tradeshows
The growing retailer store count represents a continuing trend that more IBD’s are making the trip to Interbike, while overall retail buyer attendance was just slightly down. The reduction in the number of attendees per store reflects a trend across many tradeshows. The overall footprint at Interbike was approximately 328K net square feet, representing the largest show to date.
Next year Interbike will take place again in the Mandalay Bay Convention Center beginning with OutDoor Demo In Boulder City, September 19-20, 2016, followed by the Interbike Expo September 21-23, 2016.
A full report on Interbike will be published in the October issue of Bike Europe.