Africa Cycle Fair Enters Third Edition
JOHANNESBURG, South Africa – A growth in school cycling and the deployment of urban cycling initiatives from the City of Johannesburg made the organization of the Africa Cycle Fair decide to move the event to the city’s St. Stithians College.
The officially named Standard Bank Africa Cycle Fair will take place from October 23 – 25 2015.
“The venue offers a central location for distributors, retailers and the public, whilst still providing a great outdoor setting, just a stone throw’s away from Africa’s economic hub,” says Mandla Sibeko, Director of the show organization Artlogic.
“Into its third year, the fair comes together under a message of ‘Cycling for Everyone’. So not just for the professional rider, the experienced cyclist or the multi-day stage racer.”
First non-African exhibitors
“The success of the Africa Cycle Fair over the last two years has led to interest from abroad, and in 2015 we can welcome our first non-African exhibitors to the event. We have also noticed an increase in wellness, travel and recreational exhibitors this year, and this aligns with our belief that cycling is a healthy activity, in addition to being a recreational physical pursuit,” says show manager Rob Heath.
Returning to the Africa Cycle Fair this year are the unofficial South Africa Cyclocross Champs, the MTB test ride track, industry experts and cycling celebrities, the Pumptrack and a Kids Zone. The event will host a schools interprovincial MTB Cross-country race to further support, encourage and develop the country’s future World Champions.
Fastest growing sport
“Standard Bank is proud to be associated with the Standard Bank Africa Cycle Fair,” says Nikki Twomey, Executive Head Marketing and Communication of Standard Bank. “This is our second year in a three-year partnership with the show. Cycling is one of the fastest growing sports in South Africa and is therefore core to the relevance of our brand and sponsorship strategy. We look forward to actively interacting with the cycling community.”