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Cube Pulls Out of Eurobike

Shows & Events

WALDERSDORF, Germany – Large crowds in hall B1 always marked the Cube booth at Eurobike. Perhaps it was too busy hardly leaving enough room to do business for the Cube crew as the company announced to pull out and focus on its in-house B2B show.

Cube Pulls Out of Eurobike
Cube decided to go its own way and not to exhibit any more at Eurobike. – Photo Eurobike

“We want to express our great appreciation to Eurobike for a very successful partnership over the years,” says Cube founder and owner Marcus Pürner. Cube was founded in 1993 and was one of the innovative German brands with a new market approach which increased its business in the same years of the rampant growth of Eurobike. Apparently those days are over and Cube decide to go its own way.

Cube points out that Eurobike’s announcement to adjust the show concept with the addition of an extra consumer day and cancel the demo day was not of any influence on their decision.

According Marcus Pürner; “the success of our concept with a showroom at our headquarters in Waldersdorf confirmed the path we chose and to work even closer with our partners in the future. We want to strengthen and invest in common projects that can provide an even better and more individual service. We moved our product presentation on requests of our partners and it gives us the opportunity to present our company, employees and as well our region to as many partners as possible. Even for those from overseas. Last year many of them visited our product presentation throughout August next to their visit to Eurobike.”

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