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Accell Group Sets Focus Full on Eurobike 2016

Shows & Events

HEERENVEEN, the Netherlands – Completely opposed to quitting Eurobike by Derby Cycle and other brands is what Accell Group aims for with regard to the Friedrichshafen Show. Asked for a comment on Derby Cycle’s announcement to skip Eurobike 2016 Accell CEO René Takens says, “We set out focus full on the show with one joint booth for all our brands.”

Accell Group Sets Focus Full on Eurobike 2016
Accell CEO Takens has every confidence in the new Eurobike set-up with two consumer-focused Festival Days. – Photo Bike Europe

Accell, Europe’s biggest bike manufacturer in Europe, also believes in Eurobike’s new show concept that is to be implemented at this year’s event. Accell’s executive Takens says, “We have every confidence in the new set-up with two consumer-focused Festival Days after the as usual three trade days.”

Joint Accell booth

That Accell puts its focus full on Eurobike is underlined by the fact that, unlike previous years, there will be one big Accell booth at Eurobike. Here all the company’s brands will be on display; including Winora. Up to 2016 the German subsidiary of Accell Group always had its own booth. This year Winora will be part of a bigger Accell presentation that will include all the holding company’s brands. That is expect for one; Ghost that will have a separate booth.

Still Winora and Accell NL dealershows

The fact that Accell is focusing strongly on Eurobike doesn’t mean that the companies of the holding are skipping their own events. Accell Netherlands will organize its dealershows in September/October and Winora its show in August.

Accell Group CEO Takens said further, “After Eurobike 2016 we will decide on our involvement for next year. But at this time we have no reason to doubt our Eurobike participation.”

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