Derby Cycle Pulls Out of Eurobike
CLOPPENBURG, Germany – Pon owned Derby Cycle and its brands Focus, Kalkhoff, Raleigh, Univega and Rixe will not be taking part in Eurobike this year. In turn-over the largest bicycle manufacturer in Germany announced yesterday afternoon “to concentrate more on our dealer events in 2016”.
Alongside the company’s own ‘Bike Expo’ at the factory in Cloppenburg which has been organized for many years at the factory in Cloppenburg, there will be a new ‘Pon.Bike Morzine (P/B/M) event at Morzine, France. Here, Focus will present its international dealers the 2017 highlight models.
Pon event in Morzine
“In the new format P/B/M, Focus will present its new brand image and a variety of new and outstanding models and technologies,” explains Thomas Raith, Chairman of the Board of Derby Cycle Holding GmbH. “Above all, the new full-suspension models with which we complete our range in this segment and the new E-MTB models represent a world first and will raise the Focus brand to a top level.”
“In conjunction with new patents, market leading carbon technology and a world first in the E-MTB sector, we will inspire the customers with a product and brand experience – especially by means of extensive test rides” adds Marc Faude, Product Director of Focus.
Entire product range
“Alongside the new P/B/M, we will continue our Bike Expo in Cloppenburg which has developed over the past few years into today’s largest private bicycle trade fair in Germany,” says Thomas Raith. “This is the only place where we can present our dealers our entire product range and many important suppliers.”
“Above all, the great atmosphere of this event with test rides, various training offers on technologies and marketing provides the dealers with a brand experience combined with ample opportunities for personal talks. And that is also exactly the key to the success of this event”, says Raith. “We will also continue our presence at the dealer shows of ZEG and BICO.
“Because of this concentration we unfortunately had to cancel our Eurobike participation this year, but we’re staying in contact with our longstanding partner for the coming years”, Thomas Raith explains.