News Article

Eurobike Takes Up Active Role in Taichung Bike Week

Shows & Events

”Taichung is considered the Silicon Valley of the international bicycle industry,” says Eurobike division manager Stefan Reisinger. “With the Taichung Bike Week, this city has a high-level OEM platform. The format has grown steadily over the past years and, as a partner of the global bicycle industry, we would now like to make a contribution […]

Eurobike Takes Up Active Role in Taichung Bike Week
‘We are very content with Eurobike’s support to make the format more successful without losing its charm or relevance,’ says Taichung Bike Week initiator Steve Fenton. – Photo Bike Europe

”Taichung is considered the Silicon Valley of the international bicycle industry,” says Eurobike division manager Stefan Reisinger. “With the Taichung Bike Week, this city has a high-level OEM platform. The format has grown steadily over the past years and, as a partner of the global bicycle industry, we would now like to make a contribution to generate a new momentum and to ensure the continuation of this development.”

OEM exhibition and matchmaking

For the 2015 Taichung Bike Week more than 400 exhibitors and 2,500 industry attendees came together in three hotels to discuss the next model year. The Eurobike involvement means that the 2016 event will offer OEM manufacturers an additional presentation platform in a 4th hotel.

“Furthermore, the cooperation with include the development of a new matchmaking tool for the exhibitors and visitors. It will enable them to get in tough and discuss offerings and needs before the start of the event. They can also receive customized contact suggestions which will fit their request.”

‘Taichung Bike Week is reaching its limits’

Steve Fenton, organizer of Taichung Bike Week and CEO of Pro-Lite, is also pleased with the new partnership. “Taichung Bike Week is reaching its limits with its existing concept. We are very content with Eurobike’s support and expertise to make the format more successful without losing its charm or relevance in the sourcing process.”

“Product managers come to Taichung Bike Week often under pressure to complete specifications for the new model year and the efficient utilization of that time is paramount. Eurobike has the experience on how to help buyers maximize their time and plan most efficiently,” concludes Steve Fenton.

The 2016 Taichung Bike Week is scheduled from October 18 to 21.

Comment on this article