News Article

European Brands Highlighted at Interbike

Shows & Events

LAS VEGAS, USA – To highlight European brands seeking to enter the US market for the first or second time, Interbike is presenting an updated turnkey booth section on the show floor, called the ‘EU@Interbike area’.

European Brands Highlighted at Interbike
Last year 18 brands from Europe exhibited at the EU@Interbike area. – Photo Interbike

The dedicated zone will provide exhibition space to up to 30 brands. “Last year’s opportunity helped 18 brands from Europe make the decision to invest in the North American markets,” says Pat Hus, Vice President of Interbike. “Proven products and bicycle trends from Europe have an increasing market place here – and this area offers U.S. distributors a very easy way to check if a product is appropriate for distribution in the Americas.”

More central position

The show organization points out that this year the turnkey area will be in a more central position of the new floorplan layout and very close to the main entrance area. Again it will be featured as a new product zone and be called out on all onsite maps and signage. European companies that participate will be able to do so with much lower costs and coordination efforts than for a traditional tradeshow booth.

New on the market

Brands seeking to participate in the EU@Interbike area, must be a new or second time exhibitor at Interbike, must be ready to initiate distribution of products into the North American market in 2017 and must have company headquarters in Europe. This limited-space opportunity is designed to be an incubator spot for these brands, with a 2 year limit on participation in the area. For more information contact or call +49 711 35164091.

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