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Future Road Map of EU Bike Market Presented at Conference

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FRIEDRICHSHAFEN, Germany – The European market for bicycles as well as e-bikes will be transforming in the next years. Where the EU bike market is heading will be presented at the Supply Chain – Increased Speed to Market Conference taking place one day before Eurobike 2016 opens its doors. This Bike Europe Conference takes place August 30 at Conference Center East; Room Berlin from 13:00 to 17:00.

Future Road Map of EU Bike Market Presented at Conference
Bike Europe’s supply chain conference digs deep into what conditions are to be in place to achieve shorter leadtimes. - Photo WFSGI

The first initiatives to make that transformation happen in the European market, and with that the European industry, are now taking shape. For instance, Portugal is turning into a major production center for Europe, where even Taiwan and other Asian companies are investing in production locations. A detailed report on all the happenings at what is called ‘Bike Value Portugal’ is in Bike Europe’s August (Eurobike preview) edition.

Internet-browsing consumers

Changing consumer behavior is forcing the European industry to transform. In particular as Internet-browsing consumers nowadays insist on having the products of their choice in hours rather than weeks. To meet such consumer demands, lead times for OEM component orders must come down.

Accell and Decathlon present their strategies

How Europe’s biggest bike companies view this will be pointed out at the Bike Europe Conference. Accell Group and Decathlon will present here their strategies on bringing lead times down. The two company’s combined market annually between 3.5 to 4 million bikes in Europe. With that they account for about 20% of the total European bicycle market that annually accounts for about 20 million bikes sold. With their combined 20% market share their views and strategies count.

Needed conditions

Speakers from both Accell Group and Decathlon will dig deep into what conditions need to be in place to achieve the intended result; increasing the speed to market and optimizing supply to demand.

Next to speakers from Accell and Decathlon the program also includes a presentation by Benno Messingschlager, CEO of Messingschlager GmbH & Co. KG. He will address the question whether there are other possibilities for bringing lead times down.

What exactly comes with shortened lead times is one of the issues presented at the Conference by Bike Europe editor-in-chief Jack Oortwijn. His presentation is titled, “The supply chain issue explained.”

Executive panel debate

After the four speakers, an Executive Panel debate will take place. On the basis of theses various captains of industry will discuss for instance whether it is technology-wise possible to switch from production in Asia to Europe.

After the Executive Panel debate there’s a Q&A session scheduled.

Reception & registration

The Bike Europe supply chain Conference starts on August 30 at 13:00 with the reception and registration of the participants. The program includes ample opportunities for networking. After the first two presentations a coffee break is scheduled. After the Conference program ends at about 16:30 drinks will be served and there is also a finger-food buffet to enjoy in the company of business associates.

Target groups & participation

The Bike Europe Conference targets top managers; CEO’s, COO’s, MD’s, and decision makers of bicycle and e-bike manufacturers in Europe, US, and Asia; purchasing, procurement, supply chain directors, and managers; CEO’s, COO’s, and MD’s of Parts & Accessories manufacturers in Europe, US, and Asia; decision makers at retail chains, retail cooperatives, retail franchisers, as well as industry associations and stakeholders.

There‘s a limit to the number of participants, which stands at 150. Participation is on a first come, first serve basis. The Bike Europe Conference entrance fee is € 190 (excluding VAT).

For more information and for registration details:

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