ECF to Organize the ‘Smarter Cycling’ Conference
BRUSSELS, Belgium – “The programme of the Conference keeps getting more and more juicy, as well as our speakers list: global players such as the OECD, CISCO and ERTICO will kick off the discussion, giving a glimpse of the great opportunities Smart Mobility offers,” says ECF Director of Development Kevin Mayne.
“A cycling industry panel will then integrate these visionary developments into practical learnings for the cycling sector, to ultimately lead the way to collaborating towards the Smarter Cycling destination. This will generate numerous new sources of business and high-value growth for the industry, world-wide.”
Develop commercial mechanisms to share data
“To be competitive with other forms of transport, we need to develop commercial mechanisms to share data and push cycling use to urban planners for those Smart Cities that place cycling high on the agenda. That is a multibillion market where cycling is not an active player in – and it has to be now”, said Kevin Mayne, ECF Director of Development, referring to the numbers laid out by John Chambers, CISCO’s CEO: in his opinion, the IoT (Internet of Things) market will be in the trillions of dollars over the coming years. Smarter Cycling can be a route to the bike industry earning a slice of this stunning $19 trillion market.
At the conclusion of the Event, an Innovation Hub will facilitate one-on-one and small group discussions with the innovative SMEs leading the way within their specific market niches.