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Trade and ‘Experience’ Combined at Eurobike

Shows & Events

FRIEDRICHSHAFEN, Germany – Once started as a small show next to a mountain bike happening and Eurobike decided to revive the early days of the event alongside the important business days. The new concept sees the introduction of two Festival days, which will take place on Saturday, September 3th and Sunday, September 4th.

Trade and ‘Experience’ Combined at Eurobike
Together with the introduction of an additional Festival day, comes with a major reshuffle of booth positions at Eurobike. – Photo Bike Europe

“Two full days will highlight all aspects of biking with more than 3,000 test bikes and the latest products from more than 1,000 exhibitors alongside an action packed supporting program,” says show manager Stefan Reisinger.

The Eurobike Festival Days will include events, workshops, and different biking competitions as well as entertainment and live music by international acts on the festival stage. Over ten kilometres of test tracks for mountain bikes, racing bikes, and e-bikes will be laid out around the festival grounds, including a pump track. In the Kids’ Area the little ones can do a few rounds on their own special tracks. Whether Eurobike will pay any attention to its 25th anniversary is still unknown at the time of writing.

Exhibitors reshuffle

The introduction of the new show concept; Eurobike together with the introduction of an additional Festival day, comes with a major reshuffle of booth positions. All exhibitors who only want to be present during the trade days as well as all companies who are marked by the show organization as ‘trade only’ will have their booth in A1 and Zeppelin hall. Both locations will be closed on Saturday and Sunday.

The exhibitors who will be involved in the test tracks, which will be laid-out during all five show days near the entrance East and behind the halls B1 – B5, will be located in one of the B-halls. Former Halls B2 (Accessories) and B5 (Apparel) switch over to A4 and A7.

This August Eurobike will celebrate its 25th anniversary. In the past decades the fair has transformed from an event for the mountain bike scene to the world’s leading trade show for the bike industry, with 1,350 exhibitors.

About Eurobike

Eurobike will be open to trade visitors from Wednesday, August 31 to Friday, September 2, from 9:00 a.m. to 6:00 p.m. The Festival days will be open to the general public on Saturday, September 3, from 9:00 a.m. to 6:00 p.m. and on Sunday September 4, from 9:00 a.m. to 5:00 p.m. More information is available at:

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