News Article

Copenhagen Bike Show Now in Third Year, Growing Fast

Shows & Events

COPENHAGEN, Denmark – Known for its great cycling scene, Copenhagen presents itself as the gateway for entering the Scandinavian market. The third edition of the Copenhagen Bike Show which is scheduled for 10-12 March is expected to be bigger again than last year. “We have been overwhelmed by the huge visitor interest both from Denmark and abroad,” explains show initiator Christian Ritter.

Copenhagen Bike Show Now in Third Year, Growing Fast
Trends, service, cycling tips and lifestyle are key elements of the Copenhagen Bike Show. – Photo Copenhagen Bike Show

“Foreign exhibitors are increasingly aware of the Nordic Market and recognize the value of participating in the biggest bicycle show in Scandinavia, makes it a win-win combination for all involved,” Ritter adds. “You will find here both avid amateurs who want to get to know the latest innovations and trends as well as commuters and families looking for new products and exchange the joy of bicycling.”

Easy access to wholesalers and future B2B partners

“In general the Nordic marked is seen as a fine test market for established brands launching new products. But also new entrepreneurs will find easy access to wholesalers and future B2B partners. Larger international brands like Canyon, Cannondale and Giant confirm their presence on the Nordic market by showing their latest products to both the public and the media at the Copenhagen Bike Show,” says Ritter.

New initiatives

Christian Ritter is an ambitious show organizer and the third edition will see several new initiatives to give the public and the industry a Scandinavian-Centric insight into the cycling culture. “Copenhagen has it all: cycling as a mode of transport, an art or fashion, tourism and urban living,” says Ritter.

The exhibition will be divided into six specific interest zones including performance biking, urban living, e-bike mobility, travel, and spring sale, together with the new Kid Zone.

New Kid Zone

A dedicated zone for Kids is one of the new initiatives this year. It comes with an interactive Kid Adventure area where all children and adults can explore the joy of bicycling on the playground track and taking part in bike workshops and competitions.

Comment on this article