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Eurobike 2017 To Present Bicycle Digitalization 

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FRIEDRICHSHAFEN, Germany – Digitalization, connectivity, and big data are increasingly becoming the focus of all bicycle industry stakeholders. It will be the main topic with far reaching consequences for the bicycle industry at Eurobike 2017, expects organizer Messe Friedrichshafen.

Eurobike 2017 To Present Bicycle Digitalization 
The upcoming Eurobike will feature many unusual designs. – Photo Bike Europe

Now the e-drive can be found in all bicycle categories, more and more suppliers realize that an e-bike can be visually more than a bike with a rechargeable battery and motor added on. “The upcoming Eurobike will feature unusual designs that are only vaguely reminiscent of the classic bicycle,” says Eurobike show manager Stefan Reisinger.

“System integration is the focal point here, and we are not just talking about looks: All electric features of the bicycle can be regulated by using one control unit. This is not just technical possibility but already being implemented. A link with smartphones is already regarded standard.” This and more news will be on display at Eurobike 2017 which takes place from August 30 to September 2. On the final day, September 2 the Eurobike will be open to  the general public.

The digital bike at Eurobike

Incidentally, a digital bike does not necessarily have to be an e-bike. The electric drive support is not required to have a lot of electronics on a bicycle. Networking bicycles among one another in order to allow them to move more quickly and safely in rush-hour traffic, for example, is not only a vision of the future, but it is technically feasible, as technology conglomerate Microsoft demonstrated at last year’s Eurobike.

This digitalization of the bicycle and its infrastructure is being shaped by specialized service providers with expertise not only in the bicycle industry but also in software development such as for Sitael with ESB connectivity system. These include also young emerging companies such as Cobi and Bloks, which are completely dedicated to the idea of bicycle connectivity.

Social media

Others like social media network Strava, operate a dedicated data service with Strava Metro. This service collects and analyses the paths taken by pedestrian and bicycle commuters registered on the network. “Strava Metro’s anonymized data, such as preferred routes and times of day, can help urban planners significantly improve and re-design traffic routes and traffic flow,” explains Simon Klima from Strava.

At present, cities with a total population of 160 million are already using data from Strava Metro. E-bike manufacturers are also advancing bicycle networking: Swiss Stromer, has fully committed to the digital bike, which it describes as ‘smart and learning from the individual riding behaviour.’

“The economic importance of the e-bike today can be seen in the current figures of the bicycle industry. According to Germany’s bicycle retailer association, the share of sales of e-bike at German bicycle dealers was 35 percent in 2016. In units the number of e-bike sold last year increase by 11 percent and the average retail price of e-bike went up to 2,500 euros,” Stefan Reisinger reports.

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