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Eurobike Attracts More and More Start-ups

Shows & Events

FRIEDRICHSHAFEN, Germany – It’s the result of the e-bike sales boom which results in more and more companies from other industries discovering the potential of the bicycle sector. This includes start-ups as they see new perspectives and business models. An indication of the growing interest of start-ups is their steady increase as participants of the upcoming Eurobike show.

Eurobike Attracts More and More Start-ups
This year the Eurobike Award start-up category is introduced. Application deadline for all Eurobike Award categories is July 12. – Photo Eurobike

Especially for young companies a Eurobike appearance is important for gaining experience and generating a positive momentum for their businesses function. Here they can present their products or services to a wide audience for the first time. While a financing round or crowdfunding can also have a public relations impact – an approach taken by many start-ups in the bicycle industry – the personal interaction and exchanges with industry experts and the direct feedback from the market that they get at the show represents an important quality.

Picking up speed

“For us, Eurobike offered the perfect platform to pick up speed in the bike industry,” says Daniel Meermann, founder and CEO of the technology company Bloks, which specializes in networking bicycle components. “Thus, in our first year we were able to enter into a dialogue with many bike manufacturers and successfully present our products and solutions to them. Eurobike is one of the most important events in the year for us to cultivate and expand our existing network.”

Peeking inside  industry

The e-bike sales boom has, like with Bloks, led to the founding of many new companies. Another example is a company named Texlock. This start-up manufactures a bicycle lock that uses textiles. “At the Eurobike 2016, we presented a prototype of our lock at a shared stand,” explains Alexandra Baum, founder and CEO of Texlock GmbH, which launched a successful crowdfunding campaign after their Eurobike premiere. “We were able to get a look around at the show and get a peek at the industry. That got us a lot of attention,” she adds. “After that, our development was so positive that this year we are going to exhibit with our own stand at Eurobike.”

Eurobike Awards for start-ups

“We are very pleased that Eurobike is drawing so many young market players,” says Eurobike Head Stefan Reisinger. “Many trends and brands that have shaped the market in the last few

decades came to Eurobike and this year, once again more than 100 companies will exhibit in Friedrichshafen for the first time, including many interesting start-ups.”

The Eurobike Awards is taking all this into account. This year, for the first time, a start-up category award is introduced. The application deadline, like for all of the other categories, is July 12. The companies that receive a start-up award will be exhibited alongside the other winners in the Eurobike Awards special exhibition in Foyer West. More information about the Eurobike Award is available at:

A total of about 1350 exhibitors will be presenting their new products and innovations at Eurobike taking place from August 30 to September 2, 2017. The first three days of the show are reserved for trade visitors. On Eurobike Festival Day, Saturday, September 2, the last day of the show, doors will be opened to the general public.

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