Bicycles Return to EICMA Thanks to E-Bikes
MILAN, Italy – Once one of the leading bicycle (and motorcycle) shows in Europe, the EICMA, returned to its roots as the bicycle was included in the event again. In fact, the bicycle industry was represented by a number of e-bike brands.
A group of e-bike brands, including Bottecchia, Italwin, Kawasaki, MBM, Merida, Momodesign, Scott, Torrot and Wayel, gathered together in a joined booth in pavilion 22. Others, like KTM, Fantic Motor and Askoll, could be found among the motorcycle booths in one of the 7 pavilions. The one kilometer long outdoor test track for e-bikes included 170 altitude meters and a slope of 8 percent.
75th edition of EICMA
According to the EICMA show organization the attendance increased by 24 percent this year compared with the 2015 edition. Also the number of exhibitors increased by 20 percent to 1,713 this year. No less than 61% of the exhibiting companies came from abroad. “The remarkable figures confirm that the 75th EICMA was an edition not be missed,” said Antonello Montante, President of EICMA S.p.A.
International scope of EICMA
“We are very happy with the 2017 edition of EICMA and the return of e-bikes to this show,” said Five commercial manager Gary Fabris, representing the brands Italwin, Wayel and Momodesign. “The e-bike category fits in very well in this show and EICMA has the strength to take the Italian e-bike and e-mobility industry to an international level. We will continue to support EICMA and hopefully others will follow soon.”