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Bike Europe Conference on ‘Behind the Scenes of Online Sales’

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FRIEDRICHSHAFEN, Germany – One day before Eurobike 2018 starts, Bike Europe organizes its annual Conference at Messe Friedrichshafen (Room Schweiz, Conference Center West). On Saturday 7 July keynote speakers as well as a Q&A session will address the topic of what’s ‘behind the scenes of online sales’ in the bicycle industry.

Bike Europe Conference on ‘Behind the Scenes of Online Sales’
Save the date: July 7 for Bike Europe’s Conference on ‘Behind the Scenes of Online Sales’. – Photo Bike Europe

Changing consumer behavior is the main driver for the European industry to online sales. Internet browsing consumers nowadays insist on having the products of their choice in hours and not in weeks. The focus shift from dealers to consumers comes with specific challenges. Most of all, it requires optimized product availability – to cater to the consumer demand for same-day delivery with times measured in hours.

Digitalization and uniform product coding

What’s needed behind the scenes to adapt to this massive change in the industry? Close to market production is one tactic, as well as warehousing ample stocks. However, additional solutions are needed – to have the right product available at the right time for the consumer.

Conference registration

The Bike Europe Supply Chain Conference starts on Saturday July 7 at 11.30 and ends at 16.00 with network drinks and finger foods. For more information and for registration details:

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