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Scott Montgomery on Direct-to-Consumer Shift at Bike Europe Conference

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FRIEDRICHSHAFEN, Germany – Main theme of this year’s Bike Europe Conference is: Behind the Scenes of Online Sales. It has everything to do with the inevitable presence of online shopping consumers. Scott and Adrian Montgomery will address the changes online sales brought in the U.S.

Scott Montgomery on Direct-to-Consumer Shift at Bike Europe Conference
“The ‘direct-to-consumer shift’ happens faster than anyone ever expected,” says Scott Montgomery.

What are the learnings of the online market in the US and what are the differences between both continents in online consumer behaviour? At CrankTank consultancy both have been working with suppliers who are changing their marketing from the traditional-teams-shows-print ads-catalogues to a more modern, online, format.

‘Direct-to-consumer’ shift

At Bike Europe Conference they will discuss the ‘direct-to-consumer’ shift of the bicycle market in the U.S. and what topics the European market might expect during this transition.

Scott Montgomery explains the ‘direct-to-consumer’ shift:


The Bike Europe Conference on Online Sales takes place in Messe Friedrichshafen’s Room Schweiz at Conference Center West. The Conference starts on Saturday July 7 at 11.30 and ends at 16.00 with network drinks and finger foods. For more information and registration:

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