News Article

Last Seats for Saturday’s Conference on Shift to Omni-Channel

Shows & Events

FRIEDRICHSHAFEN, Germany – Digitalization – transforming data into value; uniform product coding; data mining and exchange as well as a practical case study on the repercussions of the Direct-to-Consumer Shift in the US, are the topics of the Bike Europe Conference. It will take place on Saturday at Eurobike. There are still some seats available.

Last Seats for Saturday’s Conference on Shift to Omni-Channel
Still some seats available for Saturday’s Bike Europe Conference on online sales. – Photo Bike Europe

This year’s Bike Europe Conference focusses on challenges that come with online sales. It takes place next Saturday July 7, one day before Eurobike starts. The location is Room Schweiz at Conference Center West of the Messe Friedrichshafen exhibition complex.


“Behind the Scenes of Online Sales”, is the Theme of the 2018 Bike Europe Conference. In addition to gaining knowledge, new insights and the latest developments that have an impact on the current switch to omni-channel distribution policies, this Conference offers the opportunity to share best practices and to interact with brands, manufacturers, and other industry’s experts.

Keynote speakers’ line-up:

  • Siemens: on Digitalization and Transforming Data into Value by Christian Dörner, sales specialist Digitalization Siemens
  • Uniform Bicycle Product Coding Standard Ready for the European Markets by Eric-Jan van der Berg; advisor Dutch industry association RAI
  • Bidex: Bike Data Exchange by Thomas Schwerdtner, Project management product data Bidex GmbH
  • Case study: Direct-to-Consumer Selling Strategy by Scott Montgomery, President Crank Tank

To register for the Bike Europe Conference on Online Sales and more information on the event, click here. 

Comment on this article