Bigger Role For E-Bikes at EICMA Show Milan
MILAN, Italy – EICMA organizers look back at a successful 76th edition of the international cycle and motorcycle show in Milan. In their ‘after event roundup’ and being voiced by members of the organizing committee they state that the growth of the event and visitor numbers of the exhibition shows no sign of stopping. Hall 22 was even completely dedicated to e-bikes which enjoy a growing popularity in Italy.
“Visitors numbers are on par with last year’s ticket office results. That fact is all the more positive as 2018 is the year that other two-year motor cycle shows coincide with the Milan event. It confirms the EICMA as the undisputed worldwide point of reference for the two-wheel industry.”
Prominent space for the e-bike
Presented even more prominently than in the past years, in special Hall 22 and on a test track, there was extra attention to the ever more popular e-bike. That underlines the success of the electric bike in Italy. Last year 150 thousand were sold, an increase of 25 percent. This trend certainly has not stopped. ‘Purist’ motorcycle brands like Ducati and Kawasaki were on display with high-tech e-mountain bikes.
The 2018 edition was a particularly successful event with significant growth, like 20 percent more exhibition surface area. Sheer numbers indicate that the industry indeed sees Milan as the place to be to preview future products. Read: a double-digit growth in the number brands present. They come from 44 countries. Added to that foreign press and -professionals from the industry recorded almost an increase of almost one fifth in the last two editions.
Regular visitors can see the EICMA evolving with each of the recent editions. Inside and outside the Fiera Milano Rho. This time there was a weeklong ‘two-wheeler calendar’ of 50 events taking place in the city of Milan. Friday was baptized Pink Friday, with a special welcome to woman visitors.