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Taiwan Trade Shows Struggled with New Dates

Shows & Events

TAIPEI, Taiwan – The show date shuffle didn’t pay off positively for the bicycle trade shows in Taiwan this autumn. Overseas visitors decided to attend either Taichung Bike Week late September or Taipei Cycle show in October. Not both. That was already clear at Taichung Bike Week. For the 2018 edition of Taipei Cycle, TAITRA reports a substantial decline in the number of visitors.

Taiwan Trade Shows Struggled with New Dates
For the 2018 edition of Taipei Cycle, TAITRA reports a substantial decline in the number of visitors. – Photo Bike Europe

According to show organizer TAITRA (Taiwan External Trade Development Council), Taipei Cycle 2018 was attended by 33,885 people, including 4,932 overseas visitors. For the 2017 edition TAITRA still reported 8,258 overseas visitors. Last July it was already clear for TAITRA that they had to turn back the show to the old dates and scheduled the 2019 edition from 27 – 30 March. In 2019 Taipei Cycle will use for the first time the newly-open Nangang Exhibition Hall 2 in combination with the 4th Floor of Nangang Exhibition Hall 1.

'Digitalization will contribute substantially to the development of the cycling industry'

“Taiwan’s role in cycling industry”

While Taipei Show 2018 was slow in number of visitors, Taiwan’s Ministry of Finance reported a growth in the export value of bicycles. Between January-September 2018 the export value by increased by 14.2 percent to US$1.09 billion (972 million euro). In volume the export of complete bicycles reached 1.65 million units. The export of e-bikes hiked by 47.93 percent in volume during January–September 2018, and 51.84 percent in value. The total export of 195,000 e-bikes was valued at US$ 269 million (239 million euro). “Taiwan plays an active role in cycling’s global supply chain. The export value of bike components and complete bikes combined has exceeded US$2.5bn (2.2 billion euro) from January to September this year,” said Taiwan’s Vice President Dr Chen Chien-jen at the opening ceremony of the show.

Digitalization

To meet the demand of the unstoppable trend towards digitalization, TAITRA organized the first-ever ‘Taipei Cycle+’. This hall was dedicated to bringing bicycle, innovation and technology together. “We are convinced that digitalization will contribute substantially to the development of the cycling industry,” said Gina Chang, Secretary General of Taiwan Bicycle Association. However, located in the Taiwan Trade Centre, the Taipei Cycle+ did not attract a lot of visitors. For many it was too much of a hassle to take the shuttle bus back and forth the two show locations. The 2019 Taipei Cycle will take place on one location for the first time in years and that will be a big relieve for exhibitors, visitors and show organization.

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