No Interbike in 2019: Emerald Expositions Searching for Alternatives
RENO, USA -Yesterday, Interbike organizer Emerald Exposures announced the cancellation of the 2019 edition of America’s leading bicycle show. “The past four years have been difficult for the U.S. bicycle market,” says Darrell Denny, Executive Vice President of Emerald Expositions’ Sports Group. The U.S. bicycle market is already heavily struggling but this year’s announced import tariffs on bicycle products out of China was too much for Interbike.
“The substantial increase in tariffs on bike related imports during 2018, and announced for 2019, is compounding these challenges,” says Darrell Denny. “As a result, we are rethinking how to best serve the cycling industry and will conduct a review of the possible timing, locations and formats with dealers, brands, distributors, reps, designers and media over the coming months. Our goal is to develop and deliver thoughtful solutions which provide strong returns on investment for all industry participants.”
Leading bicycle suppliers and brands no longer attended this annual industry get-together
2020 and beyond
According to Emerald Expositions, they are now looking for alternative plans for 2020 and beyond, “including the opportunity to launch events featuring bicycling and bike-related components within or alongside its various successful, multi-sport trade franchises.”
This year, Interbike started with a new concept in Reno/Nevada after many years in Las Vegas/ Nevada. The feedback on this event was very mixed. In fact, America’s largest bicycle show faced a step-by-step drop in exhibitors and visitors over the years. Leading bicycle suppliers and brands no longer attended this annual industry get-together. They preferred own events and shows. The same is currently happing in Europe creating difficulties for all bicycle shows.
Show Director Justin Gottlieb, longtime Sales Director Andria Klinger, Art Director Andy Buckner and Marketing Manager Jack Morrissey will be leaving the company on 31st of December. Thus, Interbike, founded in 1982 and grown up with the country’s mountainbike boom, has an undeserved end.