News Article

Eurobike Start Urban Mobility Media Days in Frankfurt

Shows & Events

FRIEDRICHSHAFEN, Germany – Eurobike presented today a new media event for urban mobility with product testing of top innovations from leading manufacturers. The event is schedule for 10-11 July in in Frankfurt am Main.

Eurobike Start Urban Mobility Media Days in Frankfurt
In July the city centre of Frankfurt will open up for the Eurobike Urban Mobility Media Days. – Photo Eurobike

Urban Mobility Media Days is aimed to put the bicycle in the media spotlight as the (e-) mobility solution of the future. Over 30 renowned exhibitors will present their new models for MY 2020 to some 150 national and international representatives of the media.

Combination with alpine media days

For five years now Messe Friedrichshafen organized the Eurobike Media Days, where sportive bike innovations are subjected to the media test in an authentic alpine setting. In 2019, this concept is now being complemented by its urban equivalent. In the week after the alpine test event on 2-4 July, the Urban Mobility Media Days will celebrate its première in Frankfurt am Main.

“Media representatives from all over the world will learn about the latest innovations for everyday urban, trekking and cargo bikes,” explains Eurobike show manager Stefan Reisinger. We selected Forum Messe Frankfurt and the metropolis on the river Main as the prefect location for extensively testing in an urban environment. In addition, there will be ample opportunity to talk to manufacturers and shoot high-quality photo and video material in an authentic setting.”


Similar to the Eurobike Media Days in the mountains, its urban counterpart in Frankfurt will provide ample opportunities for in-depth exchange between bike manufacturers and the press. The event offers great flexibility and can accommodate all individual requirements from new product presentations, photo & video shoots, test rides on the exhibition grounds or a variety of routes in the adjacent city centre, exclusive interviews and networking.

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