Huge Growth in E-Bike Sales To Power Taipei Cycle Show
TAIPEI, Taiwan – In just a few hours the 2019 Taipei Cycle Show is to open its doors. It’s already abundantly clear what the biggest Asian B-2-B fair will be all about. Electric bikes in all its forms and shapes as well as e-bike parts will be dominating among the offerings on display. What will be interesting to see is how the numerous Taiwan parts makers are responding to what is now clearly becoming a global trend.
E-bikes have boosted the bicycle markets throughout Europe last year while also Taiwan’s largest bicycle makers are reporting electric bicycle sales that doubles compared to 2017.
Sales pushed to the extreme
Last year an unprecedented e-bike market expansion has taken place in countries like Germany, the Netherlands and Sweden. Optimal weather conditions that made the cycling season start early and end late, pushed sales to the extreme. In Germany the e-bike sales volume hiked by a staggering 36 percent in 2018 compared to 2017. No less than 980,000 e-bikes were sold last year. Today every one out of four bicycles sold in Germany is an electric one.
In the Netherlands a likewise growth took place. E-bike sales increased here by 38 percent with a total sales volume that stood at 409,400 units.
Giant and Merida
Giant and Merida are reporting the same for their e-bike sales. Giant shipped about 385,000 e-bikes in 2018; close to doubling the number recorded a year earlier. Merida more than doubled its e-bike shipments to some 143,000.
In the Netherlands electric bicycles are currently the biggest category also in volume after already being that for some years money-wise. E-bikes now take up 40 percent of the total Dutch bicycle market. In Germany the same is happening. According to the data from the German industry association ZIV, e-bikes have grown in 2018 to a 23.5 percent market share. It is expected that this share will increase to 30 percent in the medium term while 35 percent is called ‘realistic’ on a longer term. In Sweden the same is taking place. Here e-bike sales have been pushed even further thanks to a government subsidy scheme. Sales upped by 51 percent in 2018 to over 100,000 units.
With all that it’s safe to say that e-bikes have become mainstream. What this means for the supply industry in Asia will become clear at the Taipei Cycle Show that opens its doors tomorrow and runs to Saturday. Bike Europe is as usual also at Taipei Cycle. Meet us at booth V0009, on the entrance passage way on the 4thfloor in Nangang Hall 1.
March 27 to 29, 2019: 9 a.m. – 6 p.m
March 30, 2019: 9 a.m. – 3 p.m.
Taipei Nangang Exhibition Center, Hall 1, Floor 4
Taipei Nangang Exhibition Center, Hall 2, Floor 1&4
Theme Pavilions: EU, Japan, Korea and Italy